Nowadays, ranking for almost any keyword is much harder than it was in the past – most niches are oversaturated. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. Once you have a focus keyword, you should use it to optimize your page for the given topic.
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Use the Semrush Local toolkit to BHS Links streamline and improve your local SEO strategy. One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results. According to Semrush Sensor data from September 2024, Google displays images in the top 20 results for over half of U.S. Technical SEO involves improving the technical aspects of your website to enhance its search visibility.
Focus On Keyword Frequency
Now that I knew my keyword’s Search Intent, it was time to create a piece of content that was 100% aligned with that intent. Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format. So I recommend looking at the search volume numbers for your list of keywords.
- A lot of beginners often ignore this aspect and focus only on keywords and links.
- Your goal should be to make it as easy for a person to navigate and browse through your website as possible.
- UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results.
- Simply put, getting traffic to your website is key to achieving your goals.
An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website. It involves a variety of techniques, such as keyword research, on-page optimization, technical SEO, and link building. This involves optimizing webpages, improving technical performance, and building credibility through links and engagement—so that both search engines and users see your site as valuable.
According to Rocket Digital, a digital marketing agency in Canada, SEO also delivers results in the automotive industry. SEO is all about answering the questions and information needs of your customers rather than interrupting them with a paid advertisement. With SEO, you can create a webpage and have it generate leads and sales for months and years after you publish it.
